Journal
Notes on building and growing online.
Guides, case studies and the people behind the work.
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AI Automation for Small Businesses: Where to Start
A practical guide to choosing your first AI workflow, connecting business tools, and measuring results without losing human oversight.
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- 01How to Turn Website Visitors into Business EnquiriesA practical checklist for clearer service pages, stronger calls to action, simpler forms, and a reliable follow-up process.
- 02Meet Hassan Ali: Devfinity’s Co-founder and Lead EngineerMeet Hassan Ali, the engineer behind Devfinity’s websites, apps and platforms including Biizay, TalkWhy and NEOVIYA.
- 03Meet Hamza Khalid, founder of DevfinityHamza Khalid founded Devfinity and leads its social media and client work. Here is what he does and how he approaches it.
- 04Case study: E-Engineering — a B2B catalogue for medical equipmentHow we built the E-Engineering site: refurbished biomedical equipment as a quote-led B2B catalogue, with a scroll-driven story of the work.
- 05Case study: Imperium Championship Belts — selling replicas worldwideHow we built Imperium Championship Belts: a large replica title-belt catalogue selling in USD and shipping worldwide, written to rank.
- 06Case study: IK Technical Services — a quote-led site for Dubai repairsHow we built the Imran Khan Technical Services site: every home-repair trade in Dubai on one site, with each job quoted before work starts.
- 07Case study: Hani Bird Shop — taking a Sialkot shop nationwideHow we took Hani Bird Shop online: bird food, medicines and cages from a Sialkot shop, now sold and delivered across Pakistan.
- 08Case study: Jordon Northern Apparels — a streetwear storeHow we built the Jordon Northern Apparels store: a premium streetwear catalogue with variants, size guides and consistent product imagery.
- 09Case study: Biizay — one platform for a store, website, POS and bookingsHow we built Biizay: a multi-tenant platform that gives each business a store, a website, a point of sale and bookings from one account.
- 10Case study: Khursheed Sons — an Umrah travel site built on transparencyHow we built Khursheed Sons Air Travel & Tours: Umrah packages that name their hotels and distances, group tickets, and honest travel guides.
- 11Case study: TalkWhy — a no-code AI chatbot platform and mobile appHow we built TalkWhy: an AI chatbot businesses train on their own content and deploy to their website or WhatsApp, plus its mobile app.
- 12Case study: NEOVIYA — an AI back office for independent consultantsHow we built NEOVIYA: five AI agents that sort enquiries, draft quotes, follow up and book discovery calls for independent B2B consultants.
- 13SEO basics for small businesses: what matters and what to ignoreThe search engine optimisation work that genuinely helps a small business get found, the tactics to avoid, and how long it takes.
- 14Website or mobile app: which does your business need first?When a mobile app genuinely earns its place, when a fast mobile website is the better answer, and how to decide without wasting a budget.
- 15What does social media management actually include?A plain breakdown of what a monthly social media management service should cover, what it should not promise, and the questions to ask before you sign up.
- 16How much does a business website cost? What actually decides the priceWhy two "five-page websites" can be priced very differently, the costs that sit outside a developer’s quote, and how to compare quotes fairly.
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- Hamza Khalid · Founder+92 303 0451511
- Hassan Ali · Co-founder+92 301 6862496